Qari Hats

We designed a calendar for the popular Qari Hats bread brand in Armenia. It focuses on the bread making process, presenting each of its stages–beginning from planting the seeds, going to the watering, processing the flour, kneading the dough, baking the bread and finally having the ready bread in the hands of a baker. The calendar was given a craft paper look to imitate the craft nature of the bread itself. The calendar is also ornamented with hand-drawn illustrations and includes famous Armenian citations and proverbs about bread.