Armenia Growth Fund (AGF) is a professionally managed and diversified public investment fund that offers an excellent opportunity for investors to contribute to the growth story of Armeniа and deliver attractive returns on investment. We were approached with a request to develop their branding in a way that demonstrates transparency, stability, and growth. The square logo was inspired by the fund manager C-QUADRAT Ampega and aims to convey a sense of professionalism and stable growth. Deep blue as a logo color and a green background were chosen for their association with stability, while the upwards pointing arrow-forming shapes inside the square represent growth.
Client: Armenia Growth Fund
Service: Branding
Year: 2019
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“Everything is designed. Few things are designed well.”
–Brian Reed
“Design is thinking made visual.”
–Saul Bass
