Traidum is an online platform offering trade services. Our team took on the naming task by focusing on the mission of the startup and working with the word “trade.” The logo was created by incorporating several ideas of the trading field, such as graphs, supply and demand, arrows and a stylized letter “T” and plus sign. Our designers have chosen a blue color scheme, as it is the color of trust – the most essential element in trade.
Client: Traidum
Service: Branding, Naming
Year: 2017
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“Everything is designed. Few things are designed well.”
–Brian Reed

“Design is thinking made visual.”
–Saul Bass
