Avanta is a chain of innovative medical clinics providing services such as modern dentistry and aesthetic medicine. The task of our designers was to come up with a more functional logo based on the original 15-year-old logo of the clinic, which was a green bitten apple – a symbol of strong and healthy teeth. The result was a more modern, minimalistic and aesthetically pleasing version of the older logo. We have also crafted a more contemporary brand style, which we have tried to express through typography, graphic elements and icon packs that not only served for advertising purposes, but were also reflected into the interior design of the clinics.
Client: Avanta Clinics
Service: Rebranding
Year: 2017
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“Everything is designed. Few things are designed well.”
–Brian Reed
“Design is thinking made visual.”
–Saul Bass
