When designing the Andonians family brand identity, we opted for an individual approach. Insofar as, the head of the family considers himself half-german and half-japanese, for different reasons, we decided to combine features of the two cultures. The result was a logo inspired by the combination of German precision and Japanese minimalism. The color scheme that our team has chosen for the logo focuses on black and red to keep the branding classy yet bold and vibrant.
Client: Andonians
Service: Branding
Year: 2017
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“Everything is designed. Few things are designed well.”
–Brian Reed
“Design is thinking made visual.”
–Saul Bass
