We have designed the branding of Armenian Symbol brandy, a 12-year-old XO brandy by Proshyan Brandy Factory. The main inspiration of the label comes from the mythological god of heavenly light and sun, Mihr, as he is an important figure in Armenian mythology, just as sun plays a crucial role in cultivating quality grapes and fermenting them for brandy. Given the nature of the product for this case and the label symbol, the color scheme for branding plays around cognac-brown and golden shades. The main eye-catching element on the label is Mihr’s courageous face and fiery hair, representing sunbeams. Mihr’s hair has also become the design pattern used on the neck of the bottle and its packaging with a tactile varnish coating.