Yassou Branding Design

Yassou is all about joy, gratitude, and celebration.

The brand name chosen is more used as an informal greeting, though its a multi-purpose term that can be literally translated as  “your health”. Often used as a cheering expression, this word seemed a perfect choice for this brand.

Visually the joyfulness and sense of the feast is highlighted by the choice of two signs. The open palm symbolized openness and communication. The solar sign placed in the middle of the palm symbolizes warmth and joyfulness.Using these two signs together was a solution to making the brand promise as straightforward as possible. “Yassou”`s character is welcoming and uses an eternal sign system, which could be easily understood and perfectly matched this character.

We added a human touch by choosing a hand-drawn logo. This, even more, underlined the extroverted character of this brand. The walls with hand-drawn imagery remind of palace frescoes, showing that this is not a  just place for two but a venue for small and bigger gatherings.
The choice of color palette and general direction of the aesthetics avoided the cliched perception of the Mediterranean interior, more focusing on the ritual of celebration.
Colors and textures here create an atmosphere of elegant banquets for urban Gods and Goddesses. This fancy twist on the Mediterranean aesthetic gently brings a different mood to gastro-entertaining life of the city.

 

Client: Yassou
Service: Branding, Visual Identity
Year: 2022
Share With Friends

Share With Friends

And Scroll Down

For More

Turn Dough

Turn Dough

Eden

Eden

Freight Right

Freight Right

NH Permanent

NH Permanent

Title Brew

Title Brew

Prepa

Prepa

Yassou

Yassou

Anushak

Anushak

Aurum.Logik

Aurum.Logik

Narekatsi

Narekatsi

Rindi Mana

Rindi Mana

Pick Me Up

Pick Me Up

Armenian National Opera And Ballet Theatre

Armenian National Opera And Ballet Theatre

The Office

The Office

Katna

Katna

Vogis Gin

Vogis Gin

Takar Ruby Portwein

Takar Ruby Portwein

Julios

Julios

Technamin

Technamin

Kidz Mall

Kidz Mall

Ampik

Ampik

O2 Gardens

O2 Gardens

Gate 211

Gate 211

Barev from Armenia

Barev from Armenia

Ayb Educational Foundation

Ayb Educational Foundation

Stronger & Stronger

Stronger & Stronger

Tim Flynn + Architects

Tim Flynn + Architects

Alex Retail Store

Ot Martina ice cream Packaging

Ot Martina ice cream Packaging

Canate

Canate

Hayasy Group

Hayasy Group

Marberg

Marberg

J.Cook

J.Cook

Gharabaghtsyan Shin

Gharabaghtsyan Shin

Grande

Grande

33 Pizzas

33 Pizzas

Brands Factory

Brands Factory

Bergman&Woodz

Bergman&Woodz

Toon Project

Toon Project

Futuris Architects

Futuris Architects

Dargett Outdoor Ad Campaign

Dargett Outdoor Ad Campaign

Bax’s Food

Bax’s Food

Armenia Wine Outdoor Advertising

Armenia Wine Outdoor Advertising

Villa Avenue

Villa Avenue

Evocabank Ad Campaign

Evocabank Ad Campaign

My Finance Month 2020

My Finance Month 2020

Gent’s Image Club

Gent’s Image Club

Armav

Armav

Armenia Growth Fund

Armenia Growth Fund

Whimsy Fancy

Whimsy Fancy

TipTribes

TipTribes

Rooby Cafe

Rooby Cafe

Shahnur

Shahnur

Yerevan Sparkling Wine

Yerevan Sparkling Wine

no image added yet.

“Everything is designed. Few things are designed well.”

–Brian Reed
Armenian Symbol Brandy

Armenian Symbol Brandy

Limpid Financial

Limpid Financial

Vallex Garden Hotel

Vallex Garden Hotel

Republica Hotel

Republica Hotel

Digitain

Digitain

Corporate Culture Summit

Corporate Culture Summit

Arcruni

Arcruni

Sardarapat

Sardarapat

Nord Bridge

Nord Bridge

Proshyan 22

Proshyan 22

Waisely

Waisely

Kjell Nordstrom

Kjell Nordstrom

Bastille Hotel

Bastille Hotel

Takar

Takar

Cognaize

Cognaize

Semilimes

Semilimes

Qari Hats

Qari Hats

Sharan Fruit Wines

Sharan Fruit Wines

no image added yet.

“Design is thinking made visual.”

 –Saul Bass
   
Sevuk Wines

Sevuk Wines

Solaron

Solaron

Fundastisch

Fundastisch

Bulldog

Bulldog

Yerevan Wines

Yerevan Wines

Evocabank

Evocabank

no image added yet.

“Graphic design will save the world right after rock and roll does.”

–David Carson
Avanta

Avanta

Andonians

Andonians

Traidum

Traidum

JurJur

JurJur

Ameriabank

Ameriabank

Zirkabet

Zirkabet

Inecobank

Inecobank