Turn Dough Rebranding Design

Welcome to the extraordinary world of Turn Dough, where tradition, creativity, and brilliance seamlessly merge.

Established as a family business in 2017, Turn Dough embarked on its journey from the enchanting city of Venice. Specializing in the timeless Chimney cakes, beloved in Prague, our company’s aim is to craft delectable dishes with unparalleled flavors right before your eyes strive to preserve the favorite taste combinations cherished by Europeans and Americans alike.

At Turn Dough, our offerings extend beyond Chimney cakes, Also delight in serving milkshakes, ice creams, and crepes, all created with utmost care and craftsmanship. Preparations are so meticulous that even the maker would gladly offer them to their own child.

The spirit of the brand is beautifully reflected in meticulously designed branding.

Branding showcases a vibrant array of colors, which epitomize the vibrancy of Turn Dough. Notably, our brand is associated with pink, orange, and light blue hues that harmoniously blend with our collection of corporate patterns. These patterns symbolize the diverse array of possibilities and flavors offered at Turn Dough, forming an integral part of our visual identity.

Logo features a distinctive element inspired by Chimney cake itself—the rotating letter “D.” The font and writing style are carefully chosen to evoke the essence of the cake’s preparation, symbolizing the way it is cooked and filled. These rotations are expressed symbolically within the logotype, emphasizing this unique characteristic within branding.

Furthermore, branding retains patterns reminiscent of the delectable toppings that adorn creations, such as stars and colorful details, providing a visual representation of the delightful intricacies.

The most prominent figure in branding is the image of a woman who can be considered the “face” of brand. With the vibrant colors employ, aim to evoke the allure of a Hollywood beauty.

Turn Dough’s mission is to bring joy to our cherished customers and foster a happy work environment. Believe that the true recipe for success lies in creating moments of bliss through culinary and overall approach to hospitality.