Kidz Mall Branding Design

Kidz Mall is the largest mall for kids in Yerevan, where besides various stores, kids will be able to enjoy large playing spaces, restaurants, and other entertainment areas. Our task was to develop visual branding for the mall that would convey playfulness whilst maintaining a minimalistic style. The core concept of the branding and logo design was created around the idea of childrens’ smile, their emotions, and feelings. The corporate colors and the pattern developed for the brand highlight the magic, fun, and joy hidden behind the mall walls. Our illustrators drew happy and smiling characters of a boy and girl that became brand mascots and accompany the kids during their journey at Kidz Mall.