JurJur is a water bottling and dispensing company, known for its pure and fresh spring water. We had an opportunity to create the design for the branding of JurJur. For the logo we used a simple and self-explanatory approach: a water drop, half in blue, indicating the crystal clear cold water from underground spring, and half in red, standing for hot water from water dispensers, with edges and JUR-JUR next to it in white, to show cleanness.