Ampik is a brand by Care Group Armenia. It represents hygiene products such as wet wipes, cotton, cotton buds, cotton discs, etc., made exceptionally from cotton. Our task was to develop a naming and packaging design for the product to be marketed locally and abroad. The brand naming – Ampik, means cloud in Armenian. Our illustrators designed the fluffy cloud character to represent the idea of soft cotton pieces, and the logo design also forms a blue cloud. Also, more pastel colors and Lavender illustrations are applied in the packaging design of product lines to convey the idea of cleanliness and softness.