Stronger & Stronger is a concept brand that reminds us how wide our life can be. The urban amulets remind us of what we are, what we chose to be, even during the most blurred times and unstable moments. Every amulet carries a word that is never a label but a key that guides and helps others understand us better.
This is how the brand positions itself. It reminds us that life has no limitations and can have limitless possibilities if only we choose to be Stronger. Thus, the brand’s packaging also had to convey a Stronger vibe and emphasize the uniqueness of the brand and the story behind it. Though the chosen color palette is strong and energetic, the overall brand visualization is minimalistic: as the amulets themselves. Every detail of the brand is designed with great attention to create a unique brand experience for the user and communicate the brand message the best.