Dargett Outdoor Ad Campaign

Dargett is the first independent craft brewery established in Armenia, making over 20 unique brews through an innovative and high-tech approach, which has completely revolutionised the perception of beer amongst the locals.Upon being tasked with developing an outdoor advertising campaign for Dargett we wanted to emphasise their revolutionary role in the local beer market and raise the awareness of it across the country. We have decided to assign to each brew a distinct city in Armenia, and themed each advert around the prominent aspects of that particular city. Ultimately, we have created hand-made illustrations, as a reference to the craft nature of the beers, which highlight location moods and specifics, as well as feature different beer bottles as a testament to Dargett beers versatility and applicability to different micro-cultures across the country.