Takar Ruby Alcohol Packaging Design

“Takar Ruby” is a Port-style wine. This high-class product from “Armenia Wine” is the first of its kind in the Armenian market. The main task was to develop a design for the presentation of the label and available product, which would remind of the high quality of the latter.

The detailed dark red patterns and the waxy cap of the bottle emphasize the dark red color of the drink and the spirit of Porto-style wines.  The almost invisible grapes depicted on the lable symbolize the grape variety “Haghtanak” used during the winemaking process.

A special box with wooden bases was specially designed for “Takar Ruby”, which suggests that the wine was aged in Armenian-French oak barrels to prevent oxidative aging, to maintain its fertility and bright red color. The inside of the box has a pattern of dark red color, further emphasizing the idea of ​​red wine stored in wooden barrels.