The naming of Rooby was inspired by the ruby precious gem. Spiritually, it represents divine creativity. This is why the atmosphere of the cafe was carefully curated by Indigo’s branding specialists to create an impression of ethereality. This atmosphere is captured with neon lights, tropical drinks and Hawaiian pillows – all ready to make guests feel like they are chilling on a beach. The logo was designed with a special cursive font in ruby on a contrasting pink background. A fancy neon sign of the logo, that has already become Rooby’s guests favorite Instagram spot, was also created by our team. The branding design for Rooby includes details such as Ruby-like shapes, flamingos and floral pieces. It’s not a coincidence that the color range our designers used in the design of Rooby mostly consists of the shades of ruby red, turquoise, and gray. These colors are 2019 hot trends, giving off energetic and passionate vibes.
Client: Rooby Cafe
Service: Branding, Naming
Year: 2019
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“Everything is designed. Few things are designed well.”
–Brian Reed
“Design is thinking made visual.”
–Saul Bass
