Our team of designers did the labeling design for Arcruni Pomegranate Wines. The idea of naming the wine Arcruni was inspired from a folk story about a courageous knight Arcruni who believed Armenia was a land of fruits and sun. The story finds itself very well placed right in the middle of the wine label. The color scheme for the label mostly consists of shades of grey, white and red, as an association to nobility and the pomegranate fruit. Our designers put a pomegranate branch and the brave knight on the sides of the tale, in order to give the story more character.