Freight Right’s branding is a powerful reflection of the company’s values and strengths. The Branded elements used in Visual Identity will encounter customer or potential customer when they interact with a brand, whether it be through a website, product packaging, or a marketing campaign.
Freight Right is a respected logistics company that provides top-notch transportation services to clients around the world. With a promise to excellence and a passion for customer satisfaction, Freight Right has established itself as a loyal and trustworthy partner in the freight forwarding industry.
When it comes to rebranding, the focus was on refreshing or recreating the brand’s existing identity to align with its current goals and values. Rebranding chenged the logo, the branding elements, color scheme, typography, imagery, messaging, in order to create a new and improved brand and visual identity.
The new Freight Right logo features a clean and modern design, with a distinctive “FR” monogram set inside a square. The monogram is set in a bold sans-serif font, with the letters overlapping in a way that creates a sense of forward motion.
The color scheme for the new logo is mainly blue and gray, which expresses a sense of strength and trustworthiness, with a touch of green to convey the brand’s commitment to sustainability. The blue color also reinforces the brand’s association with the logistics industry.
Client: Freight Right
Service: Branding, Visual Identity
Year: 2023
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