Technamin is a state-of-the-art iGaming and Sports Betting Solution Provider with a clear end goal of actualizing partners’ visions of success. Our task was to come up with a brand name, logo, and identity for the company. While highlighting the company’s positive and friendly endeavor, branding had to maintain a respectful attitude toward the prominent SaaS provider. In the iGaming sphere, the technology applied is like a vitamin that boosts the company’s immune and helps to develop further. This concept became storytelling behind the brand naming Technamin: Technology + Vitamin. The font was chosen in order to highlight the simplicity of the brand. Bright illustrations depicting each service that the company provides are drawn by our illustrators and make the branding more friendly. They are also applied in the company web design, where they’re also represented in motion design. The Web UI/UX is also developed by our team. Design items and illustrations included in the brand visual identity are applied in the web design, creating a holistic on-site user experience.
Client: Technamin
Service: Branding, Naming, UX/UI Design
Year: 2020
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