IF YOU KNOW YOU KNOW Branding & Packaging Design
IF YOU KNOW YOU KNOW is a bold, modern take on the classic American burger joint—revived with a Gen-Z twist. Inspired by retro diner culture but stripped of the clichés, the branding is loud, cheeky, and unmistakably fun. Bright orange and soft beige set the tone, while playful patterns, expressive typography, and inside-joke expressions create a sense of belonging for those in the know. It’s not just about food—it’s about attitude. From the smashed patty perfection to the brand voice that talks like your funniest friend, every detail invites people in and keeps them coming back. Think nostalgia, but make it now.
