Limpid Financial Brand Identity and Naming

Limpid Financial is a social analytical platform for investors. The logo includes their corporate symbol – a stylized diamond and the name aligned in definite proportions. While designing the company’s new website we decided to go with high contrast and bold typography that reflected their progressive style. For the web design, we have used a bright, fresh, blazing color palette. Our team of designers have used watercolor elements to give the website a warm, trendy, and creative look that will surely please its visitors. Web design for this project attempted to make the user experience of the webpage as simplified as possible.