NH Permanent Brand Identity Design

NH Permanent Makeup Studio is an aesthetic care and beauty center. Being a center of health and beauty, NH Permanent Makeup Studio is about the selected color combinations that convey harmony and peacefulness, making the studio a corner of relaxation for every girl and woman.
The peaceful atmosphere and mood of the NH Permanent Makeup Studio speak of professionalism.
The logo was created by combination of the letters N and H based on the Founder, Nelli Hakobyan’s initials. A set of logos has been created by rearranging common elements to create a “diversity of choice”. Colors taken from the permanent palette complement the transferred harmony with pastel colors.
The white highlighting line which often is visible in pictures for lips, eyes or other areas of the face,  is used as an accent. In this case identical to the white pencil used during permanent.
The “stars” and “sun” details used in the branding create a eloquent combination, aspiring to highlight the beauty and individual “shine” that is characteristic of a woman even without any intervention.