Prepa Cafe Naming and Brand Identity Design

Prepa’s branding is inspired by the rhythm and dynamic of urban life.
The rapidness and breathtaking diversity of urban culture and the mood of growing cities were our main guidance.
The naming inspiration of “Prepa” came from a shortcut to the word “prepared”, which fully illustrates the essence of “Prepa” people, who value their health even in the crazy urban rhythm.
Located in the city’s most bright and diverse corner,  “Prepa” succeeds to bring in the vibe of the megapolis to Yerevan, a small and calm city.
The logo is simplistic yet has a very bold and memorable character, which helps to keep the visual identity of the brand as bright and diverse as the menu it offers.
Our approach towards packaging was directed both by the desire of keeping sophisticated simplicity, that could emphasize the diverse essence of the brand.
As a character, “Prepa” is calm but busy, clear-cut, and memorable.
The people who choose “Prepa” are all about being fast, but effective and so are their choices.