Gent’s Image Club Aesthetic Center Brand Identity Design

It has been a rather slow evolution, but aesthetic centers are becoming more and more accommodating to men. Gent’s Image Club is a high-class for men club, acting as an aesthetics center and a barbershop, aimed at men who value their rest, want to gain valuable networks around a glass of whiskey or just consider their neat and attractive appearance. The name chosen by our specialists inclines to convey the impression about the club’s members: brutal, courageous, handsome, and successful gentlemen worthy of being treated by the best. The word Gent, shortened from Gentleman, was first used during the Renaissance, and referred to men who stood out by their intelligence, aristocracy, and strength. Pantone colors of deep royal blue and shades of orange were chosen as they symbolise trust, confidence, intelligence, determination, and success.