7 logos in just five years. The Amazon has changed several logos in a short time. The story begins with a picture of the Amazon River with a blue background and the text “amazon.com”.
Later, instead of the river, several inscriptions are added. “Welcome to the largest bookstore in the world”, “The largest bookstore on Earth”.
In the next version of the logo, the letter “O” turns yellow, then a yellow line is placed below the main text, which later becomes an arrow and at the same time a smile, directed from the letter “A” to “Z”. The symbolism of the arrow is that company offers everything from “A” to “Z” and also gives customers a smile.