Rolex founder Hans Wilsdorf wanted his watch to have a short, memorable name that could be easily translated into all languages. And so that this name looks beautiful on the mechanism of the watch and the dial.
Wilsdorf said that one day, after a long search, someone seemed to whisper the name Rolex in his ear. It was the combination of these letters that soon became an indicator of quality.
Rolex designers have focused on the quality and precision of the movements.
In 1910 Rolex was the first timepiece in the world to be certified for chronometric precision.
Rolex decided to show and prove the quality of its watches in the air, on water and land.
In 1926, the company announced the creation of a waterproof watch. But it’s one thing to say, it’s another thing to prove it in practice. And Rolex soon proved it. In 1927, Mercedes Gleitze sailed across the English Channel with a Rolex watch. Staying in the water for 10 hours did not affect the watch in any way.
In 1933 The explorers who climbed Mount Everest for the first time took their Rolex watches with them. All members of the expedition were pleased with the functionality and durability of the Rolex.
In 1935 Racer Malcolm Campbell set a speed record of 485 km / h. Campbell reached top speed on the ground with a Rolex watch on his wrist.
All the watches have been tested for accuracy and quality.
When asked why to choose Rolex, the company answered not only with words but also with experience.