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Chupa Chups

chupa chups logo salvador dali

Salvador Dali And Chupa Chups

By | Chupa Chups

One of Dali’s friends, who was engaged in the production of sweets, complained to the latter that his candy logo was not good enough and was not remembered. Dali did not think long he just took a piece of paper and pencils, painted the logo red, and added an orange flower outline to the background.

The logo did not change its appearance for the next 40 years. Since 1978, Chupa Chups’ packaging has undergone only minor changes.Salvador Dali did not create a logo and did not add anything. Instead, he took the smart step of making shape and color as important as the brand name and idea.